![]() When the email containing the image is opened, and the tracking pixel is loaded, the image sends a message to the server indicating that the email has been opened.Įmail marketers use this pixel to track their subscriber's behaviors with all their emails. Adding a pixel code to emailĮmails are tracked using a pixel, which is a 1x into 1s square piece of the image often embedded in the email header, footer, or the body. Innovative email service providers, like Mailmodo, have the email tracking software built into the platform and display a granular view of your email campaign's performance within seconds.Įmail tracking is done by: 1. This pixel is coded in the email and captures crucial data like email opening, clicks, and duration a user spends engaging with your emails. Along with many other features, you can confidently leverage email tracking to enhance your business goals.Įmails are tracked by integrating a pixel in the email. You can easily determine whether your customer base is more inclined to upsell or discount-driven offers. With in-built email tracking, you can pinpoint your audience's response to your communication. Let's say you plan to test a set of discount codes for your eCommerce business. Tracking offers a clear picture of the subscriber's response to your email communication and removes the guesswork for planning and optimizing your email marketing strategy. You can find email metrics like email open rate, clicks on links and attachments in the email, delivery rate, etc. Mailtracker by Hunter.io (Gmail only)Įmail tracking is location, frequency, and time-based analysis for a detailed reporting of how often, for how long, and what actions are taken on an email sent out by you. Identify the right timings to send emails.So, let's take a closer look at email tracking and how to track your email performance with the 7 most effective tools. ![]() Only after tracking can you work on optimizing them. Tracking your progress is non-negotiable, as without it won't know which campaign is working and which is not. It's the same thing if you want to upscale the performance of your email marketing campaigns. You can not know how far you have to go and how far you have come without measuring your performance.
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